Living room with a gray sofa, red patterned pillow, wooden side table with a blue vase and dried plant, black and yellow JAZZ speaker, large leafy plant, framed artwork, and a window allowing sunlight.
Brand Art, Artists Ibraheem Youssef Brand Art, Artists Ibraheem Youssef

Brands need Artists

But as someone who has managed & designed brands across his career, Brand identities & their DNA by default are always limited by design to control the brand narrative. Now, I'm definitely pro Brand consistency & maintaining quality control. But, I'm here to advocate brands & those who work on them, to build room for Art & Artists into Brand DNA from the get go.

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