We are a Montréal based design bureau
building brand identities, packaging,
and multi-sensory brand experiences
— with the object at the center.

We craft culture.

We build brand identities, multi-platform experiences, and the physical things people hold. Visual, motion, tactile, sensory — but always circling back to the object. The package. The thing someone decides to keep.

Good Design
Is Never Thrown Away.

Most packaging is opened once and forgotten. Some of it ends up on a shelf, kept for years, long after whatever was inside is gone. That difference is the whole of our practice. STNMTL — Station Montréal Design Bureau — is the object experience studio of Ibraheem Youssef, a creative director formed across eight cities on three continents. Cairo to Boston, Hong Kong to Ho Chi Minh City, Seoul to Montréal. Before founding the studio, he led regional creative at JWT Hong Kong for Ferrero and Fisher-Price.

Few partners,
chosen carefully.

We work with brands and entrepreneurs who understand that design is not decoration. The results are measurable: 40% growth in online sales for [client], 34% brand-driven growth over three years for [client], entire product categories created from a single design decision.

We don't scale by volume. We scale by impact.

STNMTL is run by Ibraheem Youssef & associates from Montréal.