We craft culture.

STNMTL — Station Montréal Design Bureau — is the design studio of Ibraheem Youssef, a designer formed across eight cities on three continents: Cairo to Boston, Hong Kong to Ho Chi Minh City, Toronto to Montréal. Before founding the studio, he led APAC regional creative at J. Walter Thompson Hong Kong for Ferrero and Fisher-Price.

We build brand identities, multi-platform experiences, and the physical things that people want to hold, buy and keep, forever.

Good Design
Is Never Thrown Away.

Most packaging is opened once and forgotten. Some ends up on a shelf, kept for years, long after whatever was inside is gone. That difference is our whole practice — which is why we circle back to the object. The package. The thing someone decides to buy. The object is the brand made physical. It's the part that outlasts everything else.

Good Design is what people want to hold, love, keep, share and cherish.

Few partners,
chosen carefully.

The best work comes from people who care about craft, who think in decades as well as quarters, and who'd rather hear what's possible than what's expected. We stay small so we can stay close. A studio you trust, doing work no one else could have made for you.

40% growth in online sales for Café Olimpico. 34% brand-driven growth over three years for Coleman Parkes. Entire product categories created from a single design decision.

We don't scale by volume.

We scale by impact.

STNMTL is run by Ibraheem Youssef & associates from Montréal.