Modanatto
Our Scope of Work Included :
Brand Tone of Voice & Positioning - Brand Strategy - Visual Brand Design - Typography Design
Modanatto represents a masterful fusion of Italian heritage and modern sophistication in the home renovation industry. Developed in close collaboration with founders Nat & Fil Armeni, alongside Samantha Marini from MStudioDesign (Interior Design of Showroom) and Jordan Tarantino of BzzMKT (Web & Event Design and Production), this comprehensive brand identity captures the essence of "la dolce vita" through a striking visual system anchored by a bold wordmark, elegant Roman column icon, and the passionate red signature "di Armeni."
The brand positioning emphasizes three core values —Convenience, Luxury, and Service— delivered through a voice that is friendly, clear, and confident. From the carefully curated color palette of nero, bianco puro, and Il Tocco Rosso to the thoughtfully designed sub-brand system for ceramics, hardwood, and kitchens, every touchpoint reinforces Modanatto's commitment to transforming ordinary spaces into extraordinary masterpieces.
Our brand system design for Modanatto encompass everything from typography and photography standards to comprehensive dress codes, ensuring consistent representation across all customer interactions and creating a cohesive experience that reflects the precision and artistry Modanatto brings to every renovation project.
Nat & Fil Armeni Founders ~ BzzMKT Web & Event Design ~ MStudioDesign Interior Design ~ Station Montréal Brand Design







